Web Based CRM Solutions - All you need to know


For sales only

How does it work?

CRM (Customer relationship management)  allows a company to manage and analyse its own interaction with its past current or potential customers. The primary goal of customer relationship management systems is to use customer data with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Systems of CRM compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and social media. This allows businesses to learn more about their target audiences and how to best cater for their needs.

Elements of CRM

Operational

Operational CRM is made up of 3 main components: sales force automation, marketing automation, and service automation. The primary goal of customer relationship management systems is to integrate and automate customer support, sales and marketing. Therefore, these systems typically have a dashboard that gives an overall view of the three functions on a single customer view, a single page for each customer that a company may have. The dashboard may provide client information, past sales, previous marketing efforts, and more, summarizing all of the relationships between the customer and the business.

Collaborative

In business it’s important to stay connected and updated on customer information.One of the primary aims of CRM systems is to incorporate external stakeholders such as suppliers, vendors, and distributors, and share customer information across groups/departments and organisations. 

Benefits of CRM

Despite the general notion that CRM systems were created for customer-centric businesses, they can also be applied to B2B environments to streamline and improve customer management conditions. For the best level of CRM operation in a B2B environment, the software must be personalized and delivered at individual levels. An experienced web development company develops CRM applications for every organization. Whether you are a small organization that needs a cloud CRM technology or a big corporation that needs business applications to be integrated together, a web based CRM solution is the perfect answer.

Business benefits

  • For small businesses a CRM system may consist of a contact manager system that integrates emails, documents, jobs, faxes, and scheduling for individual accounts. CRM systems available for specific markets (legal, finance) frequently focus on event management and relationship tracking as opposed to financial return on investment (ROI).
  • CRM systems for eCommerce, focused on marketing automation tasks, like: cart rescue, re-engage users with email, personalization.
  • Budget and ROI tracking.
  • Better management of revenue, profit and cash flow.

Customer benefits

With CRM systems, customers are served better on day to day process. With more reliable information, their demand for self service from companies will decrease. If there is less need to interact with the company for different problems, customer satisfaction level increases.  Eight benefits were recognized to provide value drivers

  • Integrated assistance across channels.
  • Improved pricing.
  • Enhanced sales force efficiency and effectiveness.
  • Enhanced ability to target profitable customers.
  • Customized products and services.
  • Improved customer service efficiency and effectiveness.
  • Individualized marketing messages also called campaigns.
  • Connect customers and all channels on a single platform.

The main components of CRM are building and managing customer relationships through marketing, observing relationships as they mature through distinct phases, managing these relationships at each stage and recognizing that the distribution of value of a relationship to the firm is not homogeneous. When building and managing customer relationships through marketing, firms might benefit from using a variety of tools to help organizational design, incentive schemes, customer structures, and more to optimize the reach of its marketing campaigns. Through the acknowledgement of the distinct phases of CRM, businesses will be able to benefit from seeing the interaction of multiple relationships as connected transactions. The final factor of CRM highlights the importance of CRM through accounting for the profitability of customer relationships. Through studying the particular spending habits of customers, a firm may be able to dedicate different resources and amounts of attention to different types of consumers.

Need you own custom CRM?

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Globalappservices specializes in the development and implementation of custom and scalable customer relationship management (CRM) solutions. You name it and we build it. By leveraging CRM software solutions, our clients are able to process customer data and interactions and manage employee and resource performance.